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Juiced is back with new leadership, and the people running it are not strangers to the ebike industry. Austin, the general manager, and Drew, the business operations manager, both come from Lectric and bring direct experience in design, engineering, and vision to a brand starting fresh. Andrew with the Freshly Charged team got an exclusive, early look at the result: the Juiced Scrambler, available in a Full Suspension (FS) and Hardtail (HT) version. A full review is coming soon, but what the team saw was both exciting and impressive.
What the Scrambler Actually Is
The Scrambler is a moto-style ebike designed to ride the way it looks, which may sound obvious..but that is harder to execute technically than most brands make it appear. The majority of emoto-style ebikes fail on geometry: pedals pushed too far back, awkward body position, no real ability to put pressure into the cranks. Austin designed around that problem specifically, positioning the bottom bracket further forward so riders can actually load the pedals and feel connected to the bike. The result, per Andrew's first impressions, is a bike that pedals meaningfully up to around 20 mph before ghost pedaling sets in above that threshold, which is still a significant improvement over most bikes in this category.
In terms of battery capacity, both versions run a 52V, 19.2Ah battery for a total of 998Wh. The 998Wh figure is deliberate: staying under 1,000Wh keeps the bike under the UL certification threshold that triggers significantly more stringent testing requirements, which no ebike has yet passed to date. The motor peaks at 1,764W through a 30A controller, and the bike ships as a Class 2 with configurable Class 1, 2, or 3 modes up to 28 mph. Riders can also switch between torque and cadence sensors depending on their preferred ride feel, though Austin noted these bikes are primarily built for throttle riding rather than pedal-assist focused use.
The Components
The front suspension on both models runs KKE inverted forks up front with 140mm of coil-sprung travel, compression and rebound adjustment, and a through axle. On the FS model, the rear shock is an eye-to-eye measurement of 210mm, which Austin specifically chose to match standard aftermarket dimensions from RockShox and other suppliers, making a shock swap straightforward for riders who want to upgrade.
Braking is handled by Star Union Talon P4 four-piston hydraulic brakes, a partnership that carried over from the team's previous work at Lectric. The FS model runs Knobby CST BFT ADV tires in a 20 x 4.5-inch size, a softer compound tire that Andrew called some of his favorites. The HT version gets a hybrid off-road tire with a rounded profile and equally soft compound for confident traction on road and trail.
The integrated frame display is a first for this style of bike. Rather than a separate unit mounted to the bar, the TFT display is built directly into the frame, making it nearly invisible from the outside and protected from tip-over damage. The front light is integrated into the badge plate at the nose of the bike with a uniform grille-style appearance, and Andrew praised the brightness and overall design choices here. Handlebars use a standard clamp diameter, keeping aftermarket options fully open for riders who want to customize their cockpit setup.
Who Should Buy and What It Costs
Juiced is positioning the Scrambler at riders who want a capable, customizable machine that looks sharp and rides confidently off-road. Preorder pricing comes in at $1,699 for the HT and $1,899 for the FS, and includes a custom nameplate, headplate, fenders, bar bag, bar pad, and sticker pack. The production unit has arrived at Freshly Charged HQ, so stay tuned for a full review including performance testing, range data, and a full component walkthrough. Given what the team saw during this exclusive first look, that review is worth keeping an eye out for.
- Current price of the Juiced Scrambler: juicedebikes.sjv.io/R06VYv
- Check out the Juiced Scrambler specifications here: https://freshlycharged.com/products/424/juiced-bikes-scrambler
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