Pure Electric is a United Kingdom based company that specializes in electric scooters and related mobility products. Founded in 2018 by entrepreneur Adam Norris, the company designs and sells electric scooters for urban transportation and operates through its online store as well as retail locations in selected markets. Its product range includes scooters for commuting, recreational use, and accessories such as helmets, locks, replacement parts, and maintenance items. The company also provides repair, servicing, and customer support for its products. Pure Electric primarily serves consumers looking for personal electric transportation and has expanded its presence into several international markets.
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The Pure Electric Air⁶ Pro+ Suspension is a foldable adult electric scooter from Pure Electric, a UK-based brand now in its sixth generation of scooter engineering. It is positioned for daily commuting and general adult use, with a dual GlideMotion™ suspension system as a key differentiator aimed at riders seeking improved comfort and handling over standard non-suspension models. The scooter sits within Pure Electric's broader Air⁶ lineup, which also includes higher-powered Ultra and Ultra Max Suspension variants, placing the Pro+ in a mid-tier role within the range.
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The Pure Electric Flex is a foldable adult electric scooter from Pure Electric, a brand with a multi-country presence, positioned in the mid-range of the company's lineup and aimed at daily commuters and riders prioritising portability. It is marketed as the brand's most compact design, intended to fit easily in a car boot or on public transport, while still offering a forward-facing riding position that Pure Electric highlights as a key safety and comfort differentiator. The scooter features a 500W nominal motor and is designed to handle moderate inclines, with a tested real-world range of around 32 miles on a single charge.