Aventon's first product was a fixed gear bicycle with a hydro-formed frame. That was back in 2013; they went on to form their own racing team, and in 2015 an Aventon racer won the Red Hook Crit in Barcelona, garnering the brand global recognition. In 2018 they jumped on the e-bike bandwagon with their first electrified product, the Pace 500. If that names sounds familiar, it's because Aventon still makes it (and it's one of their most popular models). Electric bikes were more of a side order for them for awhile, but in 2020 they began a serious expansion into the world of electric. By 2023 they have an entire fleet of electric bike models of every type!
Something that sets Aventon apart in the crowded e-bike field is their wide dealer network, even though they sell a lot direct-to-consumer as well. This is probably thanks to their traditional cycling roots, giving them both the contacts and the expertise to find dealers for their electric fleet. They have over 1,000 dealers in the US and Canada, a truly impressive fleet and probably only outdone by the likes of Trek, Specialized, and Giant. Of course, Aventon's bikes are significantly more affordable than those of the "Big Three", and some might argue they're more fun to ride too. Most of Aventon's bikes are Class 2/3 hybrids equipped with satisfying throttles and capable of reaching 28mph (or more) using pedal assistance.
Aventon's products generally have a good reputation for quality and durability. They have a better-than-average warranty coverage of two years, and it definitely helps that you can actually take it in to a dealer to get maintenance and warranty repairs handled. Most of their electric bikes sit in the low-to-middle range in terms of price, offering good value for money, but not able to compete in terms of quality with the most premium offerings on the market. For someone on a budget or a first e-bike purchase, they are hard to beat!
